Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
692 topics found for
“psychological principles”
VUCA
Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) is an acronym for describing the challenging conditions of the modern world.
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
Density Independence
The principle that ensures user interface elements maintain their size and proportion across different screen densities.
Scannability
The ease with which users can quickly find and understand information on a webpage or document, often enhanced by design elements like headings, bullet points, and short paragraphs.
Touch Target
The area within which a user can interact with an element, designed to be large enough for easy tapping.
Change Blindness
A phenomenon where users fail to notice significant changes in their visual field.
Visual Weight
The perceived heaviness or importance of an element in a design, influenced by factors such as size, color, and contrast.
Content Hierarchy
The organization of content in a way that prioritizes and structures information according to its importance.