Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
A dark pattern where additional costs are only revealed at the last step of the checkout process.
A method for organizing information based on five categories: category, time, location, alphabet, and continuum.
A research method that involves repeated observations of the same variables over a period of time.
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
Hardware and software designed to assist people with disabilities in using computers and digital content.
The structural design of information environments, organizing and labeling content to support usability and findability.
The preferred version of a web page that search engines should index, used to avoid duplicate content issues and improve SEO.