Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
A technique that visualizes the process users go through to achieve a goal with a product or service.
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
A logical fallacy that occurs when one assumes that what is true for a part is also true for the whole.
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
A practice by Google where the mobile version of a website becomes the starting point for what Google includes in its index and the baseline for determining rankings.
A productivity technique that involves tackling the most challenging task first thing in the morning.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.