Mobile-First Indexing
A practice by Google where the mobile version of a website becomes the starting point for what Google includes in its index and the baseline for determining rankings.
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ASD
Adaptive Software Development (ASD) is a software development methodology that focuses on continuous adaptation to changing requirements and environments.
Eat the Frog
A productivity technique that involves tackling the most challenging task first thing in the morning.
Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Decision Fatigue
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion.
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.
Mobile-First
A design strategy that prioritizes the mobile user experience by designing for mobile devices first before scaling up to larger screens.