Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
1005 topics found for
“psychological principles”
Unfreeze-Change-Refreeze
A model of organizational change management that involves preparing for change (unfreeze), implementing change (change), and solidifying the new state (refreeze).
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
Placing Bets
A strategic approach where multiple potential solutions are tested to identify the most promising one.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Design Tradeoffs
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
Lean UX
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.