Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
692 topics found for
“psychological principles”
Bait and Switch
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
Interface Interference
A dark pattern where the user interface is manipulated in a way that prioritizes certain actions over others to benefit the company.
Illusion of Completeness
A cognitive bias where users believe they have explored all available content, even when more is present.
Phenomenology
The study of structures of consciousness as experienced from the first-person point of view.
Microcopy
Small bits of text in user interfaces, such as instructions, labels, and error messages, that help guide users through interactions.
Backlog
A prioritized list of work items or tasks that need to be completed, commonly used in agile project management.
Design System
A collection of reusable components, guided by clear standards, that can be assembled to build any number of applications, ensuring consistency and efficiency.
Interactive Design
The design of interactive digital products, environments, systems, and services.