McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
692 topics found for
“psychological principles”
Spike
A short, time-boxed period used in Agile development to research a concept or explore a new technology.
Instrumental Value
The worth of something based on its ability to help achieve a desired end or goal.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
PDCA
Plan-Do-Check-Act (PDCA) is an iterative four-step management method used for continuous improvement of processes and products.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.
Speed Dating
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.