Speed Dating
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
The practice of promoting and defending the value of design within an organization or community.
A dark pattern where the user is required to do something in order to access certain functionality or information.
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
The final interaction a customer has with a brand before making a purchase.
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.