Presuasion
A technique used to prime an audience before delivering a persuasive message.
140 topics found for
“psychological principles”
Information Foraging
The theory that users search for information in a manner similar to animals foraging for food, aiming to maximize value while minimizing effort.
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Behaviorism
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Readability
Readability is a design principle that emphasizes making text easy to read and understand.