Readability
Readability is a design principle that emphasizes making text easy to read and understand.
140 topics found for
“psychological principles”
von Restorff Effect
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements.
Semantic Encoding
The process of encoding sensory input that has particular meaning or can be applied to a context, enabling deeper processing and memory retention.
Depth of Processing
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level.
Secondary Reinforcer
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Limited Attention
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.