Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
51 topics found for
“psychological trends”
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Misdirection
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
Functional Fixedness
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.