Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
51 topics found for
“psychological trends”
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Illusion of Transparency
A cognitive bias where individuals overestimate how well their thoughts, feelings, and emotions are understood by others.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.