Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
A dark pattern where availability is falsely limited to pressure users into making a purchase.
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
The likelihood that a customer will continue to buy from a particular company or brand over time.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
The practice of selling additional products or services to an existing customer.