Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
17 topics found for
“qualitative methods”
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
Think-Aloud Protocol
A usability testing method where participants verbalize their thoughts while interacting with a product.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.