Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
19 topics found for
“qualitative research”
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Think-Aloud Protocol
A usability testing method where participants verbalize their thoughts while interacting with a product.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Affinity Diagram
A tool used to organize ideas and data into groups based on their natural relationships.