Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
The ease with which visual information can be processed and understood by the viewer.
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Readability is a design principle that emphasizes making text easy to read and understand.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.