Summative Testing
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
A strategic framework used to analyze the external macro-environmental factors affecting an organization: Political, Economic, Social, Technological, Environmental, and Legal.
The process of determining which tasks should be performed by humans and which by machines in a system.
A cognitive bias where individuals' expectations influence their perceptions and judgments.
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.