Discounted Utility
A concept in behavioral economics that describes how future benefits are perceived as less valuable than immediate ones.
1046 topics found for
“reason-based decision-making”
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Choice Paralysis
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
Belief Bias
The tendency to judge the strength of arguments based on the believability of their conclusions rather than the logical strength of the arguments.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Behavioral Strategy
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
Choice Architecture
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.