Availability Cascade
A self-reinforcing process in which a collective belief gains more plausibility through its increasing repetition in public discourse.
105 topics found for
“reinforcement strategies”
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Canary Testing
A deployment strategy where a new version is released to a small subset of users to detect any issues before a full rollout.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.