Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
105 topics found for
“reinforcement strategies”
Autoenrollment
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
Trust Flow
A metric used to evaluate the trustworthiness of a website based on the quality of links pointing to it, often used in SEO.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Intention Action Gap
The discrepancy between what people intend to do and what they actually do.