Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
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“reinforcement strategies”
Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
Testing Effect
The phenomenon where taking a test on material improves long-term retention of that material more than additional study sessions.
Sustainability
The practice of designing and implementing processes, systems, or business solutions in a way that ensures their long-term viability, efficiency, and maintainability.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Shared Information Bias
A cognitive bias where group members tend to discuss information that everyone already knows rather than sharing unique information, leading to less effective decision-making.
Behavioral Learning Theory
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.