Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
120 topics found for
“research methodology”
Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
Focus Groups
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
Card Sorting
A user research technique where participants organize information into categories to inform information architecture and design.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.