Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
99 topics found for
“research methods”
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Expectation Bias
A cognitive bias where individuals' expectations influence their perceptions and judgments.
Shallow Processing
A cognitive approach where information is processed at a surface level, focusing on basic features rather than deeper meaning, often leading to poorer memory retention.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
Sentiment Analysis
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.