Last Touch
The final interaction a customer has with a brand before making a purchase.
The final interaction a customer has with a brand before making a purchase.
Also known as Parkinson's Law of Triviality, is the tendency to spend excessive time on trivial details while neglecting more important issues.
A prioritization method that assigns different weights to criteria based on their importance, helping to make informed decisions and prioritize tasks effectively.
A measure used in Agile project management to quantify the amount of work a team can complete in a given sprint, typically measured in story points.
A framework that defines how an organization operates across various functions to deliver value to customers and achieve business objectives.
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
The abilities and knowledge required to effectively plan, execute, and close projects, including leadership, communication, time management, and risk management.
A professional responsible for overseeing and coordinating multiple related projects to ensure they align with organizational goals and deliver strategic value.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.