Worst Possible Idea
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks.
1261 topics found for
“responsible design”
T-Shaped Skills
A skill set that combines deep knowledge in a single area (the vertical stroke) with a broad understanding across multiple disciplines (the horizontal stroke).
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Sales Pipeline
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.
SRS
Software Requirements Specification (SRS) is a detailed document that outlines the functional and non-functional requirements of a software system.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.