Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
1261 topics found for
“responsible design”
PAR
Performance and Accountability Reporting (PAR) is a comprehensive document that outlines an organization's performance in achieving its goals and its accountability in managing resources.
Product Owner
A role in Agile development responsible for defining the product vision, prioritizing the product backlog, and ensuring the development team delivers value to users.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Berkson’s Paradox
A statistical phenomenon where two independent events appear to be correlated due to a selection bias.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Scrum Master
A role in Agile project management responsible for ensuring the team follows Agile practices, facilitating meetings, and removing obstacles to progress.
Factor Analysis
A statistical method used to identify underlying relationships between variables by grouping them into factors.