Product Strategist
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Agile Release Train (ART) is a long-lived team of Agile teams that, along with other stakeholders, incrementally develops, delivers, and operates one or more solutions in a value stream.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
Program Increment (PI) Planning is a cadence-based event that serves as the heartbeat of the Agile Release Train, aligning teams on goals and priorities for the next increment.
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.
Also known as feature creep, the continuous addition of new features to a product, often beyond the original scope, leading to project delays and resource strain.