Product Brief
A document that provides a high-level overview of a product, including its objectives, target market, key features, and requirements, used to guide development efforts.
A document that provides a high-level overview of a product, including its objectives, target market, key features, and requirements, used to guide development efforts.
A team responsible for delivering specific features or enhancements, typically working on predefined requirements and focusing on the implementation of assigned features.
Feature Driven Development (FDD) is an agile methodology focused on designing and building features based on client-valued functionality.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
An agile framework for managing work with an emphasis on software development, characterized by sprints and iterative progress.
Goal-Question-Metrics (GQM) is a framework for defining and interpreting software metrics by identifying goals, formulating questions to determine if the goals are met, and applying metrics to answer those questions.
A technology that uses GPS or RFID to create virtual boundaries around a geographic area, triggering actions when entered or exited.
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.