Expectation Effect
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
1261 topics found for
“responsible design”
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
Persuasive Technology
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
Prospect-Refuge
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Decision Fatigue
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Friction
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.