Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
1261 topics found for
“responsible design”
Visual Depiction Effect
A phenomenon where people better understand and remember information when it is presented visually.
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
Information Bias
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.
Iconic Memory
A type of sensory memory that briefly holds visual information for a fraction of a second.
Information Aversion
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.
Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
Omission Bias
A cognitive bias where people judge harmful actions as worse, or less moral, than equally harmful omissions (inactions).
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.