Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
1261 topics found for
“responsible design”
Forced Continuity
A dark pattern where a free trial ends and the user is automatically charged without warning.
Confirmation Bias
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
Occam’s Razor
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.
Haptic Feedback
The use of touch sensations to communicate information to users, often through vibrations or other tactile responses in devices.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
LATCH Model
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information.
BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.