Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
1261 topics found for
“responsible design”
Fallacy of Composition
A logical fallacy that occurs when one assumes that what is true for a part is also true for the whole.
Multistability
A key aspect of Gestalt psychology that explains the tendency for ambiguous images to pop back and forth unstably between alternative interpretations in the mind.
Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
Benchmark Testing
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
Gamification
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
Impact Bias
The tendency to overestimate the duration or intensity of the emotional impact of future events.
Service Blueprint
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement.
Experimenter Bias
A bias that occurs when researchers' expectations influence the outcome of a study.