Ingroup Bias
A cognitive bias where people favor members of their own group over those in other groups.
1261 topics found for
“responsible design”
Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Continued Influence Effect
The persistence of misinformation in memory and influence on reasoning, even after it has been corrected.
Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Information Scent
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.
Information Processing
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.