Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
A strategy used to determine the proportion of various SMEs needed to support a pipeline of work.
A planning method that starts with defining a desirable future and then works backwards to identify steps to achieve that future.
The ability to understand and deal with various business situations, making sound decisions to ensure successful outcomes.
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.
The study of how information is transmitted and received, including the processes and methods that facilitate communication.
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query.
ARIA attributes that describe the current state of an element, such as whether it is selected or expanded.
A methodology for building software-as-a-service apps that emphasizes best practices for development, deployment, and scalability.