Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
The extent to which individuals or organizations plan for and consider the long-term consequences of their actions.
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information.
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.