Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
The tendency for people's perception to be affected by their recurring thoughts at the time.
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
The perception of a relationship between two variables when no such relationship exists.
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
The evaluation of products based on their ability to influence and shape user behavior.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered.
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.".
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.