Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
The organization of content in a way that prioritizes and structures information according to its importance.
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
The practicality of implementing a solution based on technical constraints and capabilities.
An enhanced version of the SCAMPER technique that includes additional prompts to further stimulate creativity and innovation.
Internet of Things (IoT) refers to a network of interconnected physical devices embedded with electronics, software, sensors, and network connectivity, enabling them to collect and exchange data.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
The mental and physical effort required to complete a task, influencing user experience and performance.