First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
Also known as Expert Review, a method where experts assess a product or system against established criteria to identify usability issues and areas for improvement.
The perseverance and passion for long-term goals, often seen as a key trait for success.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Redundant, outdated, or unnecessary code or design elements that accumulate over time in a system.
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.