Phygital
A blend of physical and digital experiences to create a cohesive user experience.
A blend of physical and digital experiences to create a cohesive user experience.
A recommendation system technique that suggests items similar to those a user has shown interest in, based on item features.
A software development practice where code changes are automatically prepared for a release to production.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
A methodology that promotes iterative development, collaboration, and flexibility to adapt to changing requirements.
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
A statistical rule stating that nearly all values in a normal distribution (99.7%) lie within three standard deviations (sigma) of the mean.
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.