Shallow Processing
A cognitive approach where information is processed at a surface level, focusing on basic features rather than deeper meaning, often leading to poorer memory retention.
94 topics found for
“retention strategy”
Self Reference Effect
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.
Onboarding
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.
HEART Framework
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.