Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
94 topics found for
“retention strategy”
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
Affective Commitment
The emotional attachment an employee feels toward their organization, which influences their desire to stay.
Suffix Effect
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Visual Depiction Effect
A phenomenon where people better understand and remember information when it is presented visually.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.