Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
94 topics found for
“retention strategy”
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
CSAT
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Learning Theory
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
Repetition Blindness
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Product Engagement Score
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.