Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
104 topics found for
“revenue maximization”
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Program Manager
A professional responsible for overseeing and coordinating multiple related projects to ensure they align with organizational goals and deliver strategic value.
Blue Ocean
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
B2G
Business-to-Government (B2G), a business model where products or services are sold to governments.
ICE Scoring Model
Impact, Confidence, and Ease of implementation (ICE) is a prioritization framework used in product management to evaluate features.