Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
104 topics found for
“revenue maximization”
Information Foraging
The theory that users search for information in a manner similar to animals foraging for food, aiming to maximize value while minimizing effort.
Product Portfolio Manager
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
API
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other.
Feature Release
The process of making a new feature available to users, often involving coordination between development, marketing, and support teams.
Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.