CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
104 topics found for
“revenue maximization”
Muda
A Japanese word meaning any activity in a process that consumes resources without adding value.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
State-Dependent Memory
A phenomenon where people are more likely to remember information when they are in the same state of consciousness as when they learned it.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Converted Lead
A lead that has successfully become a customer.
Modality Effect
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
CoD
Cost of Delay (CoD) is a metric that quantifies the economic impact of delaying a project, feature, or task.