SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
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“revenue maximization”
List Length Effect
A phenomenon where the probability of recalling an item from a list depends on the length of the list.
Self Reference Effect
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.
Link Juice
The SEO value or authority passed from one website to another through hyperlinks, influencing the search engine ranking of the linked site.
SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
Law of Diminishing Returns
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.