Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
A lead that has successfully become a customer.
The speed at which leads move through the sales funnel.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.