Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
136 topics found for
“revenue opportunity”
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Inflection Point
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
Commodification of Design
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.
User Testing
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
User Story Mapping
A visual technique used in Agile development to arrange user stories in a way that helps teams understand the user journey and prioritize work effectively.
User Scenarios
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.