AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
136 topics found for
“revenue opportunity”
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
Embracing Constraints
A design philosophy that views constraints as opportunities for creativity and innovation, rather than limitations.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.