Brand Touchpoint
Any interaction or communication between a brand and its audience.
Any interaction or communication between a brand and its audience.
Conversations with key stakeholders to gather insights, expectations, and feedback, ensuring their needs are understood and considered in the project.
The tendency of consumers to continuously purchase the same brand's products over time.
The practice of using an established brand name to introduce new products or services.
The level of sophistication and integration of design practices within an organization's processes and culture.
A short, time-boxed period used in Agile development to research a concept or explore a new technology.
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
The principles and guidelines that govern the moral and ethical aspects of design, ensuring that designs are socially responsible and beneficial.
The ability to deliver products or services in the most cost-effective manner without sacrificing quality.